The renowned European luxury brand MCM (Mode Creation Munich), now based out of Asia, is one of the world’s most respected luxury and fashion accessories businesses. Today, MCM is drawing on its tradition of prestige and quality while it takes its place as a major global luxury brand. A long-time favourite of international celebrities, the brand’s iconic backpacks have been seen on A-listers such as Justin Bieber, Rihanna, Cristiano Ronaldo, Beyoncé, and supermodel Cara Delevingne. Having achieved prolific global expansion, the brand now has beautiful architect-designed boutiques in 35 countries all over the world, with new stores opening monthly. The brand has witnessed stunning growth over the years since, and is a wonderful success story in the Asian fashion industry. This has made MCM a deserving winner for the award category, “Outstanding International Fashion Brand” based out of Asia.