Well respected for his business integrity, Mr. Mohamed Al Hashemi started his first company
in Saudi Arabia in 1966. He has developed the start-up Sara Trident into what is now known as
Sara Group of Companies; one of the largest and most accomplished FMCG and luxury groups in the GCC. This UAE based entrepreneur has been known for his devotion to his homeland as well as his stellar business portfolio in the past fifty years. His unwavering loyalty and support for the Asian Couture Federation has been heartfelt and this patronage highly deserving. The Executive Board is truly proud to extend this honour to one of the eternal gentlemen of the Asian businesses.